Eskiden, basın bültenleri (ayrıca haber bülteni olarak da bilinir) yeni ürünler, işe alımlar ve genel şirket haberleri konularını içeren duyurular şeklinde olurdu. Ancak dağıtım kanallarının çoğalması, ulaşılan kitlenin artması, pazarlama stratejilerinin değişmesi, potansiyel müşterilere ulaşmak için yeni yollar aranması gibi nedenlerden dolayı basın bültenlerinin yapısı, içeriği ve amacı farklılaştı.

Değişen koşullar ve stratejiler, basın bültenini sadece bir duyuru olmaktan çıkartıp bir satış aracına ve web siteniz için, arama motorları tarafından indekslenen, sosyal medya kanallarında takip edilen bir silaha dönüştürmüştür.

Basın bülteni, online bulunabilirliği olduğu müddetçe etkilidir ve bu sebeple hazırlayacağınız basın bülteninde Arama Motoru Optimizasyonu (SEO) konusu göz ardı edilmemelidir.

Sizin için hazırlamış olduğumuz basın bülteni optimize etmek için 5 ipucunu aşağıda bulabilirsiniz:

1-      SEO Stratejisinin Oluşturulması

Aranmalarınızda basın bülteninizin görünürlüğünü arttırmak için aranma hacmi yüksek (25.000 ve üstü diyelim) ve sizin için önemli kelime gruplarını belirleyin. Bunun için Google İnsights , Google Adwords ve diğer servislerden faydalanabilirsiniz.

2-      Başlık ve İçerikte Anahtar Kelime Kullanın

Belirlediğiniz anahtar kelime gruplarını başlık, alt başlık ve içeriğinizde abartıya kaçmamak şartıyla kullanın.

3-      Embedded Link ile Köprüler Kurun

Basın bültenlerinizde kullandığınız anahtar kelimelerden kendi web sitenize link verin (Embedded link). Böylece o linke tıklayarak web sitenize gelen ziyaretçi, tıklanan kelime bazında size + puan kazandıracaktır. Örnek olarak inceleyebileceğiniz basın bültenine buradan ulaşabilirsiniz.

4-      Basın Bülteninize Görseller Ekleyin

Basın bültenlerinizi video ve resimler ile zenginleştirin. Basın bülteninize ekleyeceğiniz resmin de arama motorları tarafından daha çabuk indekslenmesini istiyorsanız alt yazı eklemeyi unutmayın. Örnek uygulama için buraya bakabilirsiniz. Ayrıca Haberindeks.com’ da yayınlanan tüm haberlerinize sınırsız sayıda video ekleyebilirsiniz.

5-      Doğru Kanallarda Dağıtım Yapın

Haberindeks.com  gibi bir basın bülteni dağıtım servisi kullanarak, bültenlerinizi internet medyasına, basın mensuplarına ve sosyal medya kanallarına tek elden ulaştırarak zaman sarfiyatından kurtulun.

It is no real surprise that they could come in and sweep the Australian fashion scene like a gargantuan broom; nor is it really a surprise that, with Zaras first stores only now opening in Australia, our retail scene turned out to be just dust for the sweeping. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero. To much of the world both Zara and Mango (MNG as the latter is known in Australia) are just two high-street stores that loom over virtually every street corner. And in those cities of saturation one might consider that theres no competition: like Zaras 8 million+ Facebook fans to Mangos sub-2 million, the former simply overshadows the latter. But what about those places in which Zara presence hasnt yet been felt?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero.

It was seven years ago when she was stereotyped for being a “hippie and a flamingo dancer”. Today, with her brand Camilla, she has created an exceptional niche that still falls under the “gypsy” outlook. Albeit a luxurious gypsy.

This internationally acclaimed designer has done it all, from working in Los Angeles at the Grammy Awards to launching a charity-driven coffee table book that raised over AU$80,000 for UNIFEM. “We used the money raised from Women of the World the book, and built a school in Lao. We are teaching women how to work with silk there. I have been on the most fascinating roller coaster ride. I have seen the good, the bad and the ugly,” says Franks.

Ironically, Franks was not always enamoured by her infamous title of the Kaftan Queen. But her disapproval didnt last long. “When I first got that title, I was still trying to evolve as a designer and it really frustrated me. But now I am really comfortable with it. At the end of the day, it brings me back to what I do best,” she says. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero

This is one of those shoots. Yes Dree Hemingway looks like a modern Daisy Buchanan; yes the styling by Bay Garnett is divine; and yes Tom Craigs photography work is far from shabby. But all those things come together to create a mood, and that mood is one that I am not sure even has a name. Its carefree without being reckless, dreamy without being lazy; its kicking off ones shoes and running through the sprinkler even when you are wearing a designer dress.

Is it the model, the clothing, the way the clothes are styled, the photography? It could be any or all of the above, but sometimes a shoot is great for something else: sometimes its the mood it evokes. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero

Maybe not. Maybe its just me and my nostalgia. For I have always been an avid reader of print media. Growing up I consumed it to an almost fanatical degree. First it was books, then, as I moved into my 20s, it was a mixture of books and magazines. The trouble was, the magazines seldom sat quite right with me. I′d heard of this Golden Age of Print. Of a time when print media made a real impact and earned real respect. But it was clear that the Golden Age was behind us, and still remains there. Go to your nearest newsstand and you will see we are in an era of “now only $1″ titles. What quality can we really expect for $1? Little. As a generalisation, most magazines now feel like a disposable product churned out to elecit cash from our pockets and give us no more then an hour′s entertainment. Yet there was a time when it was different. A time when you really could pick up Playboy and say “I read it for the articles.” A time when Playboy published and serialised works by Hemingway, Steinbeck and Fleming. A time when it, and other titles aimed at anyone but society primes archaic definition of the housewife, provoked thought alongside pictures of Marylin Monroe.
For I have always been an avid reader of print media. Growing up I consumed it to an almost fanatical degree. First it was books, then, as I moved into my 20s, it was a mixture of books and magazines. The trouble was, the magazines seldom sat quite right with me. I′d heard of this Golden Age of Print. Of a time when print media made a real impact and earned real respect. But it was clear that the Golden Age was behind us, and still remains there. Go to your nearest newsstand and you will see we are in an era of “now only $1″ titles. What quality can we really expect for $1? Little.

Recently, in April 2011, it was reported that Vanessa Hudgens would star in an indie film, Gimme Shelter with Brendan Fraser, written and directed by Ron Krauss. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero

Perhaps its the luxury of not being in front of the camera for a living, but working on these kind of projects with the amazing people we get to meet every day becomes kind of like the fun mucking around you would do with a bunch of friends. Aside from the genuinely fun time I had lounging around in a hotel room in D&G, drinking wine and singing along (rather badly) to Feetwood Mac, it was also completely interesting – as shoots always are – watching the team at work. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien. Fusce metus mi, eleifend sollicitudin, molestie id, varius et, nibh. Donec nec libero